Neumann University Business Program

Neumann University, located in Aston, Pennsylvania, is a private Catholic institution that has been providing high-quality education grounded in the values of faith, reason, and service since its founding. As a co-educational institution, Neumann offers a wide range of academic programs through its various divisions, including the Division of Business and Information Management, which plays a pivotal role in preparing students for successful careers in the business world. The university offers undergraduate programs in diverse business disciplines such as Marketing, International Business, and Accounting, as well as a graduate-level Master of Science in Sport and Entertainment Management, designed to increase students' marketability within the competitive sports industry.

In addition to its academic offerings, Neumann University is recognized for its commitment to community service and civic engagement, earning a prestigious place in the President’s Higher Education Community Service Honor Roll. The university’s academic rigor, combined with its focus on values-based education, makes it an attractive option for students seeking to develop both their professional and personal skills in an ethically grounded environment.

Business Programs at Neumann University

Neumann University's Division of Business and Information Management offers a broad spectrum of business programs that cater to students with various professional interests. The university's approach to business education is focused on developing the skills necessary for success in both traditional and emerging business sectors, while also emphasizing the importance of ethical leadership, critical thinking, and effective communication.

Undergraduate Business Programs

Neumann University offers several undergraduate business programs that equip students with the knowledge and practical skills required for a variety of business careers. These programs blend theoretical knowledge with practical experience, ensuring that graduates are well-prepared for the complexities of the modern business world.

1. Marketing Major:

The Marketing major at Neumann University is designed for students who wish to pursue careers in the dynamic field of marketing. This program prepares individuals to take on managerial roles in areas such as advertising, sales, product management, retail management, and marketing research. Students will gain a comprehensive understanding of the marketing process, from consumer behavior to brand management, as well as develop practical skills in strategic marketing, digital marketing, and data analysis.

The curriculum incorporates a variety of courses that provide students with hands-on experience in areas such as market research, consumer psychology, and promotional strategies. The program emphasizes the development of creative, analytical, and communication skills, all of which are critical for success in the competitive marketing industry. Additionally, students are encouraged to engage in internships and real-world projects to gain practical experience and build professional networks.

Key topics covered in the Marketing major include:

• Consumer Behavior
• Advertising and Public Relations
• Market Research
• Digital Marketing
• Brand Management
• Sales and Retail Management
• Strategic Marketing

The Marketing major at Neumann University aims to develop both the analytical and creative capabilities of its students, ensuring they are capable of addressing the challenges faced by businesses in an increasingly globalized and digital world. Graduates of the program are well-prepared to take on roles in various marketing sectors and to work in industries ranging from retail to technology to healthcare.

2. International Business Major:

In a world that is increasingly interconnected, the International Business major at Neumann University is designed to provide students with the knowledge and skills necessary to thrive in global markets. This program prepares individuals for managerial careers in private businesses, government agencies, and non-profit organizations that operate internationally. With a focus on global trade, cross-cultural communication, and international economic systems, the program equips students with the tools they need to succeed in a competitive and ever-evolving global business environment.

The International Business program at Neumann University provides students with a strong foundation in business principles while also emphasizing international trade, cultural differences, and global economic policies. Students will develop an understanding of how businesses operate on a global scale, and they will learn how to navigate the complexities of international markets, regulatory frameworks, and business practices.

Key topics covered in the International Business major include:

• Global Marketing
• International Economics
• Cross-Cultural Communication
• International Trade and Investment
• Global Supply Chain Management
• International Business Law
• Political and Economic Systems

Neumann's International Business program places a strong emphasis on hands-on experience and global perspectives. Students are encouraged to participate in study abroad programs, internships, and cross-cultural initiatives that enhance their understanding of international business practices. By combining theoretical coursework with practical experiences, the program ensures that graduates are ready to take on leadership roles in global organizations.

Graduate Business Programs

In addition to its undergraduate offerings, Neumann University offers graduate-level programs that cater to students seeking to advance their careers and increase their marketability in competitive industries. One of the key graduate programs in the Division of Business and Information Management is the Master of Science in Sport and Entertainment Management (MSSM).

Master of Science in Sport and Entertainment Management:

The MSSM program at Neumann University is designed to provide students with the specialized knowledge and skills necessary for a successful career in the sport and entertainment industries. The program offers a unique blend of business management principles and industry-specific insights, preparing students for careers in sports marketing, event management, facility operations, and entertainment media.

The sport and entertainment industries are vast and highly competitive, requiring professionals who are not only knowledgeable in business practices but also able to understand the nuances of managing sports teams, entertainment events, or media organizations. The MSSM program at Neumann University provides students with a comprehensive understanding of the business side of sports and entertainment, with courses that cover topics such as sports marketing, facility management, media relations, sponsorships, and the legal aspects of sports and entertainment.

Key topics covered in the MSSM program include:

• Sport Marketing and Promotion
• Event Management
• Sports Media and Communications
• Facility and Venue Management
• Sponsorships and Partnerships
• Legal and Ethical Issues in Sport and Entertainment
• Sports and Entertainment Finance

This graduate program is ideal for students who want to pursue leadership roles in the sports and entertainment sectors. Through internships, networking opportunities, and real-world projects, students gain valuable industry experience and are prepared to contribute effectively to the growth and success of the organizations they work for.

Recognition and Ranking

Neumann University has received recognition for its academic programs and its commitment to providing students with a high-quality education that integrates professional development and ethical leadership. The university has earned recognition from several prestigious organizations, including U.S. News & World Report and The Princeton Review.

• U.S. News & World Report (2013): Neumann University was listed among Tier 2 Regional Universities in the North in the 2013 edition of U.S. News & World Report's rankings. This ranking highlights the university's commitment to academic excellence and its reputation as one of the top regional institutions in the United States.
• The Princeton Review (2009): Neumann University was also included in The Princeton Review’s "Best in the Northeast" section, which highlights colleges and universities that provide a high-quality education while offering an enriching campus life. This recognition is a testament to Neumann’s ongoing efforts to provide students with a supportive and challenging academic environment.
• President’s Higher Education Community Service Honor Roll: Neumann University has been named to the President’s Higher Education Community Service Honor Roll, which is the highest honor a university can receive for its commitment to volunteering, service-learning, and civic engagement. This recognition underscores Neumann’s focus on developing socially responsible leaders who are committed to making a positive impact on their communities.

Accreditation

Neumann University is accredited by the Middle States Commission on Higher Education, which is a regional accrediting body recognized by the U.S. Department of Education. This accreditation ensures that Neumann meets the rigorous standards of academic quality and institutional effectiveness.

In addition, several programs within the Division of Business and Information Management have received specialized accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). This includes the Accounting, Business Administration, Computer and Information Management, International Business, and Marketing programs. ACBSP accreditation is an important mark of quality for business programs and demonstrates that Neumann’s business programs meet high standards of excellence in teaching, learning, and student outcomes.

Conclusion

Neumann University offers a comprehensive range of business programs at both the undergraduate and graduate levels that are designed to equip students with the skills and knowledge necessary for success in the modern business world. Through its focus on ethical leadership, global perspectives, and hands-on experience, Neumann ensures that its graduates are well-prepared to take on leadership roles in a variety of industries.

Whether pursuing a degree in Marketing, International Business, or Sport and Entertainment Management, students at Neumann University are provided with a solid academic foundation that emphasizes both theory and practice. The university’s strong academic reputation, commitment to service, and specialized accreditations make it an excellent choice for students seeking a well-rounded education that prepares them for success in today’s competitive business environment.

With its strong emphasis on values-based education and community engagement, Neumann University not only prepares students for professional success but also fosters personal growth and a commitment to making a positive impact in the world.